Lululemon: Ignore the Jerk!

How can women feel beautiful when the founder of a company that promotes women’s empowerment tells us that “some women’s bodies just actually don’t work”?

My answer? Ignore the jerk!

For those of you who don’t know, “Lululemon Athletica Inc. is facing another legal proceeding in the U.S. related to the controversial recall of its too-sheer black Luon yoga pants.” (The Canadian Press).   Last week, Chip Wilson, the founder, made a statement on Bloomberg TV that the problem has to do with the women wearing the pants, claiming that if your thighs rub together, their pants may not be for you.  He then made a public “apology”, not apologizing to all the women he offended, but to his employees.  YIKES!

As a marketer and former plus-sized woman, I was shocked and offended!  Actually….if I was a size 4 lawyer or teacher or electrician….I still would have been offended.

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